Drogheria & Alimentari

 

assignment

Position Drogheria & Alimentari in supermarkets between top brands such as Grand Italia and Bertolli and create a unique identity for the brand.


 

method

The Italian Drogheria & Alimentari is a popular brand in Dutch supermarkets and food service establishments. The spices in the characteristic miniature Italian Chianti bottles with the blue cap give an authentic and personal touch to any meal. The brand recently drew up a pitch.

We were awarded the pitch because we best managed to emphasise the brand’s differentiating characteristics and authentic origins. Drogheria & Alimentari now markets its product portfolio with the “Pure taste” campaign theme.

 

new packaging design

The design of the packaging was also renewed in order to create more uniformity in the signing. This was a precarious task, as we wanted to stay as close to the original design as possible to best preserve the brand’s authenticity. Additionally, we developed a new trade fair stand for the brand using minimal means. The atmospheric, small establishment, with its eye-catching awnings and crates of fresh herbs, jumped out at the Horecava with its many scents and colours.

 

 

RESULts

A unique “firm” campaign that stays far away from the competition’s typical landscape settings and instead focuses on the flexibility of taste.