Develop a new brand identity for Food Connect and give the brand a young, fresh appearance.
Food Connect creates and delivers fresh meals to the homes of a wide audience. To underline their wide range of services, appeal to younger audiences and get rid of the “meals-on-wheels” image, the company wrote a pitch. Its goal was to reposition the Food Connect brand and give it a fresh, new look.
Artica won the pitch. We held several brainstorming sessions in close cooperation with the marketing department. During these so-called “looks behind the scenes,” we discussed the values and appearance of the brand and their ties to the company’s vision. That helped us put a face on the delivery service’s personal nature. We visualised this idea in an iconic, easily recognisable logo and a matching corporate style. The new design of the website, the new brochures and even a new stand make Food Connect’s appearance a sight to behold!
The number of meals purchased has grown from 7,000 to 8,000 per week. The company is constantly growing while the market itself is changing. We find more and more young and elderly people among our clients.