OFFICE
Oldenzaalsestraat 21
7631 CT Ootmarsum
The Netherlands
+31 541 680 666

PRODUCTION
Eerste Stegge 32
7631 AE Ootmarsum
The Netherlands
+31 541 680 666

rkr@artica.nl +31(0)6 22 412 322

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F*ck Monday.

Diensten

Why

Dancing Bruins

chose Artica.

The brief was to reinvent a quirky nightclub in its look and positioning. With our creativity from the Netherlands, we turned it into a celebration. Ever since the sixties, it was customary at Dancing Bruins to end the weekend with a bang and that Sunday mentality was a thing for students in the region. So in 2016, we revamped Bruins like never before… rebellious, uncensored and crossing some lines. Not everyone liked it. Good thing, too.

Positioning

The strategy? To turn likers into lovers; partygoers into fans. We made it easy for them with a look-and-feel and tone-of-voice that you just couldn’t ignore. And we were fully committed to the principle of FOMO (Fear of Missing Out). F*ck Monday, you had to be at Bruins on Sunday! Where the weekend ends!

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Social media

‘Oh, dear!’ you might think. Did these posts really appear online? Yes, they did. That’s why the content appealed to the target audience. We let our creativity run wild – nothing was too crazy. And within a year, the Instagram community grew by 62% and the average number of likes per post by 357%. Those are the numbers.

Merchandise

We made sure you saw Dancing Bruins everywhere. And we mean everywhere … in your bedroom, trouser pocket and on your bike. We understood what the target audience needed, so with our condoms, chewing gum and bike saddle covers, scoring a hit was a breeze.

Sex booth

A sex booth? Really? Well … yes and no. Our sex booth began life as an April Fool’s prank and made national media headlines. After that, we had no choice but to create an actual booth and put it in front of Dancing Bruins on Sunday evening. Did it get people talking? Yes. Did it go viral? You better believe it!

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Applied expertise

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Positioning

Our goal is to establish a strong brand. Strong on its own, but also strong in competition with rival brands. That means the positioning has to work on two axes. Who are you? And what makes you relevant in the market? Ultimately, it’s about claiming a smart position with your target group(s) and we find the answers with the… Read more

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Name creation

A new brand or new product requires a new name. But which name do you choose? When is a name a good name? This is more than just a question of taste or names you might already know. Name creation is about generating the right associations and moving towards the right goal. It also requires some boldness, both from us and from… Read more

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House style development

Your visual style is the first thing your target audience sees, so it’s important it evokes the right feelings and associations. We develop a graphic style that’s distinctive and grips the attention. All the guidelines are summarised in a brand manual, so you know exactly how your corporate identity should look on an online… Read more

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Print

Take a magazine. Or leaflet or flyer or brochure. All examples of print media. And although almost everything can be found online, there is a certain feeling you get with something tangible. We rank order the information, allowing it to take its natural form. Design is brought together with the content. Where necessary, we… Read more

Expertise detail

Digital design

Digital design is everywhere. Like here, on this website. In the designs we come up with, we stick to User Interface (UI) and User Experience (UX). Or, to put it more simply: a user-friendly wow factor. It doesn’t really matter what we digitally design for you. Whether it’s a static page or interface with an augmented reality… Read more

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Social media

How can you succeed with social media? We find the answer for you. This may take the form of strategic discussions, work on content creation or maybe we just act as an advisor. We make social media effective based on our 5S model: strategy, structure, superb content, sponsorship and steering. That’s how we reach your goals and… Read more

Expertise detail

Community management

On social media, you don’t just talk to your target audience – you talk with them. You start a conversation and develop a bond. Community management – managing reactions and interacting with your community – is therefore an essential part of your social media strategy. It’s at least as important as content creation. That’s how… Read more

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Brand stories

A brand story is always part of a (re)positioning process. In this story, we capture the ‘soul’ of your brand, in content, atmosphere and tone-of-voice. The brand story reinforces your main message. When people read your website, it’s their first introduction to your business or the first thing you say when you introduce your… Read more

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Online video content

Videos work. The combination of image, sound and text ensures that you as a viewer can easily process the information. This is especially true if the sender can tell your story clearly and with feeling, because sometimes you miss that in other types of content. How do you make a good video? That depends on where you want to put… Read more