Boss in
the basics.

Strategy requires creativity from

the Netherlands.

If you want creativity to work for you, then you need the right plan. Your thinking should not be from your perspective, but from that of your target audience. That starts with your goals. Do we understand them clearly? Then we can move on. We don’t test our work against what you like or we like, but against the needs of your target audience. That’s what ultimately brings us to the strategy for a brand, a campaign or social media.

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Identity

We dig out all the information in your organisation. How it started, the culture, target audience, and everything else that matters. We then translate all this into a familiar visual style, tone-of-voice, colours, image, photography, fonts and social media templates. In other words, your entire appearance!

Positioning

Our goal is to establish a strong brand. Strong on its own, but also strong in competition with rival brands. That means the positioning has to work on two axes. Who are you? And what makes you relevant in the market? Ultimately, it’s about claiming a smart position with your target group(s) and we find the answers with the help of desk research, customer interviews and interactive workshops with employees. It’s important to always work together with you. We use each other’s expertise to arrive at an end result that can be translated into words, images and behaviour.

Rebranding

Sometimes, as a company, you want to discard part of your brand. Perhaps it no longer suits the market or maybe you want to make an internal transition. That’s where rebranding comes in. Finding the cause is an important part of this process. Why do you want to rebrand? What can we keep? And what do we discard? From that point on we start developing, for example, a new visual style and tone-of-voice.

Campaign & Activation

You want name recognition. Sales. To launch a new product, create top-of-mind awareness or improve your image. With a campaign, we focus – within an agreed timeframe – on one such objective. We don’t mess with your brand while we do this. On the contrary, a campaign emerges from an existing brand. From there we determine what kinds of media will most appeal to your target audience, and then think outside the box of what’s already there.

Employer branding

Recruiting new staff is often called ‘employer branding’, but inspiring loyalty in your present staff and keeping them informed is also part of it. We make your corporate brand values tangible for new and existing employees. We dive into the target audience, bring their distinctive capacities to the surface and create an ‘employer journey’. That in itself automatically adds to your brand.

Name creation

A new brand or new product requires a new name. But which name do you choose? When is a name a good name? This is more than just a question of taste or names you might already know. Name creation is about generating the right associations and moving towards the right goal. It also requires some boldness, both from us and from you as a client. But when we give ourselves that freedom, we come out with the best names.