Why Drogheria
& Alimentari
chose Artica.
We came up with a distinctive campaign that immediately stood out on the spice shelf. You almost certainly know the Drogheria & Alimentari herbs and spices and we typified the distinctive character and originality of the brand. We didn’t go around in circles with spherical landscapes, but focused purely on the taste.
Packaging
The packaging needed some restyling. Although we added a piece of its origin: Italy. And together with its own, recognisable font, this resulted in an iconic packaging. One that you will want to taste again and again.
Advertising
We also had the purity of the product splashed across the ads. The main message? You make the taste!
