Why ForFarmers
chose Artica.
We’ve been the creative marketing partner of a global animal feed company for decades. Oh yes, we go way back. We’ve had our boots in the mud since 1997. With ForFarmers and its farmers, during mergers, product introductions, Zwarte Cross, the stock market flotation, our creativity from the Netherlands was there.
Name creation & logo design
ForFarmers. The name has such meaning now that you don’t even think about it, yet we developed it along with the logo. And the trucks.
The Zwarte Cross
The Zwarte Cross and ForFarmers? For many years, they were inextricably linked. We initiated the collaboration under the name ‘the best kibble makers in the Netherlands’ and in the first year we attracted more than 10,000 farmers to come to the festival. And the ‘date shack’, the ‘vehicle’ and the complete branded area? We also came up with those.
The ‘secret
transmitter’
promotion
You have to get into the mind of your target audience. We did just that – almost literally – on the platform where most of it took place. The secret transmitter! We developed a ForFarmers jingle and dared pirate radio stations to play it. And what happened? Around 500 stations across the country wanted the pirate package. We were heard from far and wide!
#wijboeren
overal
You want to show that you’re always there for your customers, even when physical visits are impossible? In 2020, ForFarmers were facing that challenge. It was time for some creativity from the Netherlands! We developed the #wijboereneveral (‘we farmers everywhere’) campaign, emphasizing the important role of farmers in society. A ‘ForFarmers everywhere’ for every customer, crowned with a major online campaign. The result? A community growth of 23% and, above all, happy farmers. And happy farmers means happy customers. Mission accomplished!
#samenstappen
zetten
As a farmer, you have to stand for what you believe in, today perhaps more than ever. ForFarmers knows this better than anyone. That’s why in 2022, we launched the campaign #samenstappenzetten (‘making steps together’). And we surprised farmers with a pair of ForFarmers boots!
Dutch Cycling Championship
This is a national event that takes place across ForFarmers farmland. Of course, we saw the opportunity in that! So, during the Dutch Cycling Championship (NK Wielrennen), we set up a guerrilla campaign. You could see our banners all over national television.
