Why Vegter
chose Artica.
A contemporary campaign for a classic biscuit brand. For two years in a row, in 2018 and 2019, we developed a campaign to show that Vegter’s New Year’s rolls are still a tradition on New Year’s Eve … and not just for old acquaintances, but for the new generation! We literally rolled up to the customers in a Vegter’s minibus, which created a lot of online buzz. You could say we were on a roll!
Campaign
‘How are you filling your roll?’ With that question, we reached new generations of foodies in 2019. We developed a 360° interactive campaign, with a big, fat prize at the centre. You didn’t just want to win that culinary trip to Paris … you had to win it!
Content
creation
We sank our teeth into some tasty content creation: photography, videos, live stories. We made our followers literally hungry for more!
Influencer
campaign
We did get a hand from some influencers. They activated their community to run to the shops, reaching half a million followers. Vegter rolls once more appeared on people’s shopping lists!
Packaging
For decades, Vegter had been on the shelves in its familiar packaging. It was time to freshen things up! Of course, we didn’t tamper with the recognisable colours and iconic baker’s wife. But we did make more of it. Delicious!
